Company Philosophy

Our vision is to be the leading, most trusted supplier of small polished by supplying a wide range of small quality polished with consistent assortments, in the volumes required and with transparent and market aligned prices, by focusing on these five key elements of our business.

1.  Supplies:

In addition to our own manufacturing, we have a unique access to a wide range of specialist manufacturers in India, Vietnam and China, with whom we have nurtured and developed long term relationships. From this network of specialists we are able to be selective in sourcing the right goods for the right customers whilst also ensuring these manufacturers are in line with the latest technologies and best practice.

2. Customers:

By treating our customers as business partners and operating a transparent pricing policy, we have been able to develop strong mutually benefiting relationships. Our customer base consists of very small retailers up to large wholesalers, but irrespective of their business each one is treated equally and given the same importance.

3. Employees:

Our young and dynamic team of experienced and passionate individuals has helped position us as one of the leading suppliers of small polished in the major trading centers.

4. Company Ethics:

We give the utmost importance to our relationships with customers, suppliers, employees and anyone involved directly or indirectly with our company. We try to maintain a level of clarity and transparency in our business which creates a very strong and honest relationship with everyone. As a matter of course we comply with all the international and local legislatures governing the diamond business and beyond.

5. Service:

With mutual relationships at the heart of everything we do, this has to be supported with excellent customer service and we pride ourselves on delivering consistent assortments, value orientated prices and an exceptionally high level of customer service. This is clearly evidenced by our high levels of customer and employee retention.